Insights
Does Migrating Off WordPress Hurt Your SEO?
Done properly, migration's impact on SEO is minimal. The risk isn't the migration itself — it's getting the URL structure and redirects wrong.
What actually causes ranking drops
SEO impact doesn't come from migrating per se — it comes from the quality of the migration work itself: changed URL structure, missing redirects, lost metadata, and broken internal links.
Why 301 redirects matter
Properly configured 301 redirects from old URLs to new ones tell search engines to carry existing ranking signal forward. Missing redirects mean that page effectively starts over from zero.
Keep your URL structure where you can
We recommend preserving your existing URL structure wherever possible. Where it has to change, we build a complete old-URL-to-new-URL map and make sure every single page gets a redirect — none skipped.
Carrying over metadata and structured data
Title tags, meta descriptions, and structured data (schema.org) get carried over as-is wherever possible.
About temporary ranking fluctuation
Right after migration, rankings can fluctuate temporarily while search engines re-crawl and re-evaluate the new site structure. That's usually normal — but if it hasn't recovered after a few weeks, it's worth reviewing the redirect and metadata setup.
Recommended next step
We recommend reviewing the URL mapping and redirect plan as part of the migration blueprint stage, before any build work starts.
Start by finding out what's still valuable on your current site.
Just send the URL — we'll examine what's there now, the technical risks, and what migration could look like.