Web Asset Succession
A homepage is a web asset worth passing to the next generation
Articles, search rankings, customer touchpoints — everything built up over years, handed off to the next person and the next platform, the same way any other business asset would be.
What you've already built, made visible
Article count, search rankings, and who currently has admin access all get inventoried.
Migration as part of succession planning
A move to an operating structure that doesn't depend on any one person.
Protecting a regional business's local visibility
Rankings on searches that include your area's name carry over to the new platform intact.
FAQ
A homepage run for years accumulates articles, images, search engine rankings, and customer touchpoints. Handing all of that off to the next platform and the next person without losing it is what we mean by Web Asset Succession.
Of course. It's just as relevant if you're simply uneasy about day-to-day operations, or only one person currently manages the site.
That's exactly the situation Web Asset Succession addresses. Admin details and access rights get organized into an operating structure that doesn't depend on one specific person.
Yes — regional businesses are our primary focus. Rankings on searches that include a place name are a particularly important asset for exactly this kind of company.
Land Of The Rising Son is the bilingual cultural publication we run ourselves — moved off an aging WordPress install onto a foundation that could actually carry its identity.
Read the Case Study